Thank you for considering me as a speaker for your upcoming event. I would like to ensure that I am the best fit for your event in order to deliver the most effective presentation possible. Please browse the topics below, if you feel like one or more of my speaking topics aligns with your organization’s mission let’s talk!
Tara helped create and participated in a workshop to help my three Vistage groups think about best practice remote work plans. She was excited and generous in her co-creation with me and two other panelists. She was passionate about how companies can use dashboards and KPIs to clearly set and track expectations in a remote work situation. She also tied KPIs and dashboards to heart — it’s not just about numbers, it’s about using these tools to create a culture of safety and confidence and motivation. Tara’s presentation was organized, high energy, clear, full of stories, and practical advice. And she was a great communicator and partner for me as the group’s organizer. A real treat! I recommend her as a speaker for your team for 2021. What perfect timing.
Executive & Leadership Coach, Vistage Worldwide, Inc.
I just watched your presentation for MDMC 2020 and appreciate your insight. I am making the transition from an individual contributor to manager and strategist, so the info you provided was extremely helpful to understand how to bridge the gap between Marketing and executive leaders.
Tara is a very smart, strategic thinker with a presentation which is sure to help you better focus on your profitability…Tara spoke to Vistage groups and they all took a ton of value away from the presentation…She’ll provide you with some tools that will help you measure your metrics and identify key KPIs for your business…Tara is GREAT!!!
Tara’s Event Topics
Topics for CEOs and Entrepreneurs
KPIs Make or Break Your Business
Many companies are still working to determine the right KPIs at the leadership level, never mind which KPIs serve departments or individuals within their organizations. Automated dashboards are truly the only way to get the RIGHT DATA into the hands of the RIGHT PEOPLE so they can make the RIGHT DECISIONS everyday. What you need to know:
What metrics matter and what data is required for the calculation?
Who’s process collects the data and which system stores that data?
How to pick a dashboard technology based on cost, value, and requirements?
Audience: Executives, Owners, Division Leaders/Managers of Small to Mid-Size Businesses
Time: 90-minute or 3-hour keynote with worksheets
Breaking Through Growth Barriers
Audience: Anyone in Business, especially Founders, CEOs, Entrepreneurs, Startups & Small Business Leadership Teams
Time: 20-minute Highlight & 60-minute Keynote
Founder Flaws, Fantasies and other "F" Words in Business
For as long as business data has been collected – despite the economy, war, globalization, and inflation – 50% of small businesses with employees fail within 5 years. The only commonality in this Failure is another “F” word, Founders. Learn how to avoid the 10 common pitfalls of Founder Fails and other “F” words that could turn you and your business into a statistic and put those who depend on you at risk. Check out Tara in action at Founders Day
Audience: Business Owners, Startup Communities, Innovation Conferences, Founders
Time: 30 or 60-minute Keynote
Escaping the Trap of Vanity Metrics
Audience: Executives and managers who are ready to hold marketing accountable.
Time: 20-minute highlight & 60-minute Keynote
Topics for Marketers
Getting Screwed by the Data Exchange Rate?
A good data exchange rate makes or breaks your digital marketing bank. Let’s look at a couple case studies to see why your data is not the right information to present to the management team and why you aren’t getting the data you need to drive the results that support your digital marketing budget. With this information, you will be armed with solutions to solve everyday challenges when it comes to executive cooperation with digital marketing requirements, such as:
- Require the data you need to produce the results your companies expect.
- Prove your impact by providing the data executives need for business.
- Position Digital Operations beyond the marketing silo with real KPIs.
- Agree upfront on data exchange and accessibility for all parties.
- Automate and publicize your data to build transparency and trust.
As the digital experts, business leaders are looking to you for these solutions so let’s stop screwing each other with a bad data exchange rate.
Audience: Professional Marketers (Managers, Doers, Agencies—Digital or Traditional)
Time: 20 or 40 minute keynote
Better Data, Bigger Budgets, and CFO Love...You Can Have it All!
Audience: Marketing (CMOs, Managers, Leaders, GoGetters, Innovators)
Time: 30 or 60-minute Keynote
Spend Less Get More Happier Customers
When was the last time you looked at your customer acquisition process? Do you truly understand the journey from prospect to customer in your own company? In this session, learn how the right analysis of your customer acquisition process allows you to make decisions that will drive down your costs while increasing the number of new, happy customers who love what you offer and refer you to others.
Audience: Small business owners and their management teams.
Time: 30-minute Keynote
Topics for Emerging Leaders, Young Professionals, and Entrepreneurs
Controlling Your Professional Destiny
Audience: Young Professionals, Emerging Leaders, Women / Minority Empowerment, Motivation/Inspiration/Vision
Time: 30-minutes, 60-minutes, or 3 hour Workshop or Keynote
Tara’s Other Speaking Topics
Empowering Self-Managed Teams
Business Profits due to the Gig Economy
Budgets, ROI, and Metrics for Business Growth
Revenue Operations: Uniting Marketing, Sales & Customers
Accountability & Expectations for Marketing Agency Relations
Success Requirements for Channel Sales & Partner Programs