by Tara Kinney | Sep 20, 2022 | Revenue Operations
Have you been producing quality digital content for your B2B company, attempting to increase conversions, but you just can’t seem to reach your goals? What if your target audience preferences or buyers’ needs aren’t as clear as you thought, or you’re just not getting... 
by Tara Kinney | Nov 9, 2021 | Human Capital Solutions
The world has changed dramatically in a short period of time – how we conduct business has changed, what makes companies successful has changed, and how and where we work has changed. That’s why top-down management, vertical departmental silos, and the old... 
by Tara Kinney | May 7, 2020 | Education
Blog originally posted at Medium.com Nature. Seeing how the smog has cleared up in cities all around the world due to reduced traffic is really inspiring. I think a whole new STEM problem-solving effort will be initiated to work on ways to address the impacts that... 
by Tara Kinney | Dec 9, 2019 | Education, Financial Operations
As 2019 comes to a fast-paced close, I recall the pleasure of speaking to a variety of audiences at events across the country. I love the energy in the room and meeting those who are ambitious to think differently about collaboration, budgets, and decisions using data... 
by Tara Kinney | Aug 1, 2019 | Education, Leadership, Women in Business
As mentioned in Part 1 of Take Control of Your Professional Reality, all too often our professional reality is held hostage by others. We recognize our lack of control whether it be specific to job function, work products, strategic direction, work process, and/or... 
by Tara Kinney | Jul 8, 2019 | Education, Leadership
As a young woman in college, I had grand plans to use my intelligence and drive to outperform and exceed expectations in the professional world; to move swiftly through the ranks into high-powered management positions. Maybe I was naive or maybe I was optimistic,... 
by Tara Kinney | Aug 6, 2018 | Education, Financial Operations
After attending the most recent Midwest Manufacturing Leaders presentation led by our good friend Bruce Kellerman of Expense Reduction Analysts, I can’t stop thinking about the amazing power of recovering cash to reinvest in your business by simply cutting costs. It... 
by Tara Kinney | Apr 19, 2018 | Leadership
It wasn’t until I started the EOS process that I recognized my true “visionary” self. I’ve always been a visionary, always filled that role, but I’ve also always been an integrator, so hesitated to see myself in only one, not both, capacities. Now I... 
by Tara Kinney | Jan 22, 2018 | Education, Human Capital Solutions, Marketing Operations
This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers. Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly... 
by Tara Kinney | Jan 10, 2016 | Leadership
I’m always very uncomfortable when someone introduces me as their boss. While many may consider the title “Boss” flattering, I hope to be considered much more than the person who pays your bills. I don’t take on employees to fill roles, instead, becoming part of the... 